About

My name is Anna Knutas Blomquist and I am a fashion designer. I’m also a collector, a hoarder, and a treasure hunter. I have found and collected jewelry that inspires me for some time. Like a small personal archive of treasures that I now want to share with others. This is my selection that I present and hope inspires you too. Most of the necklaces, bracelets, brooches, rings, and earrings have been worn and loved by someone else and now they take a new direction to be loved and used again. Some of them are redesigned and some of them are just perfect the way they are.

There are people I know or meet who have a very personal way to wear and mix both garments, accessories and jewelry and I have had these muses in mind when I have found my treasures. I have asked some of them to choose from my bijouterie archive and mix them in their own way. I want to show you how they do it and that might inspire you to add that personal touch that jewelry can bring. It will always be unique since there is only one of each piece of jewelry. I hope you want to be a part of the group of us that want to consume in another and more responsible way so that the planet will continue to exist for a long time.

RE-DIRECTION is a collected selection of vintage and re-designed jewelry with inspiration from real people with great personal style.

RE-DIRECTION is a part of the HOUSE of RE-DIRECTION, which will be a platform for different creative projects, new directions, and re-directions.