About

My name is Anna Knutas Blomquist and I am a collector and a treasure hunter.

I have been finding and collecting jewellery that inspires me for some time. Like a small personal archive of treasures that I now want to share with others.

This is my selection that I present and hope inspires you too.

Most of the necklaces, bracelets, brooches, rings and earrings have been worn and loved by someone else, and now they take a new direction to be loved and used again. Some of them are redesigned and some of them are just perfect the way they are.

There are people I know or meet who have a very personal way to wear and mix garments, accessories and jewellery, and I have had these muses in mind when I have found my treasures. I have asked some of them to choose from my jewellery archive and mix them in their own way.

I want to show you how they do it, and that might inspire you to add that personal touch that jewellery can bring.

It will always be unique since there is only one of each piece of jewellery.

I hope you want to be a part of the group of us who want to consume in another and more responsible way, so that the planet will continue to exist for a long time.

RE-DIRECTION is a curated selection of vintage and redesigned jewellery, with inspiration from real people with great personal style.

RE-DIRECTION is part of HOUSE of RE-DIRECTION, which will be a platform for different creative projects, new directions and re-directions.